COVID-19 pandemic lockdown has given rise to many people considering online business. If you are thinking likewise, then this article will come in handy.
Starting an online business is no longer rocket science. If you are planning to start a business on the largest platform in the world, then take note of these pointers.
1. Identify your business niche
Have a business niche. The niche simply means an area of business you are really good at. Better be a master of one than a jack of all trade. Are you a hairstylist, educationist, a mechanic, a trader? These are examples of fantastic niches.
2. A business plan is a MUST.
If your business niche is comparable to an embryo, then a business plan is the DNA.
The words, ‘business plan’ doesn’t have to be scary. You naturally think of a business plan the moment you conceive a business idea. A good example is a lady planning to sell pepper and tomato. Where she gets her supplies; where she sells in the market; how much profit she gets and of course, she may need a form of advertisement by hawking or calling out to customers from a market stall (this is where an online business comes in) and so on.
Doing this, she has already created a MENTAL BUSINESS PLAN – her blueprint of the pepper and tomato business. She may alter or tweak her ideas as time goes on. In order words, start with a rough sketch of how your business is supposed to work.
3. Prepare ahead on how to deliver promptly
Even after outlining the idea of the business and finding out your niche, it is vital to plan on how to meet the needs of your customers PROMPTLY. On-time delivery of product/service will increase confidence and trust among your new customers who in turn will help advertise your business.
4. Start your online business with a blog
Once you are done mapping out the business idea and choosing the product/service, it’s time to take your idea online, into the largest platform in the world – the internet. This is were a blog comes in. Blog, comes from the merging of the words ‘web log.’ If you are a DIY enthusiast like me, you can start off by choosing and registering with a good hosting provider. Here, I recommend Whogohost (an Ovasabi affiliate web hosting company). You can start right here by clicking on their name, Whogohost. This link will take you straight to their website where you can register with as little as #1200 for a year of secure hosting. Then proceed to set up your very own WordPress blog website.
WordPress is highly recommended. WordPress can be launched right from within the C-panel of Whogohost. If you do not have any kind of knowledgeable experience on the domain name and site location, then, get expert assistance.
5. Use social media
After launching into the internet, a well-planned advertising strategy plays a key role in the overall growth and development of your online business. Once your products and services are ready and you are armed with attractive blog posts, then tell people about your newly-established business via social media like Whatsapp, Facebook, Twitter, and Instagram. Believe that your message will go around the world!
6. Monetize your blog
Aside earnings from services or supplying physical products to customers, you can also earn by monetizing your blog. The most popular way is getting a Google Adsense. Another popular way is through affiliate marketing links.
Google Adsense enables Google to advertise on your blog. The moment you start having over a thousand visitors on a daily basis, you are on your way to earn at least $100 monthly from Google. Affiliate marketing links can even pay you better.
Finally, you may wonder why not forget about the blog and simply sell your business through social media? The answer is simple: Your blog is recognized by the internet which can be accessed by billions of people all over the world. Whereas, your social media account is limited to mostly your friends and their friends in particular social media. Even Facebook, Instagram and Twitter now deliberately reduces the number of friends who see your posts so that you can pay them to promote your posts.
Your blog, in the long run, is comparable to the pepper and tomato hawker analogy who goes about with her goods. Your blog becomes a mobile business, and with Google AdSense, you are on your way to earning some crazy amount of money.
Don’t let the seeming technicality of starting a blog discourage you. The moment you make up your mind in starting your own blog, read and watch videos about it. You’ll finally discover that you can DO IT YOURSELF